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Understanding Infloww's analytics
Understanding Infloww's analytics

Monitor the performance of your employees, Creators, and their fans through our easy-to-use suite of analytics tools

Updated over 7 months ago

Curious about your growth? With Infloww's suite of analytics tools, you can easily monitor the performance of your employees, managed Creators, and their fans.

Creator Reports

Infloww's Creator Reports page lets you easily get an overview of total earnings and Creator performance.

From the overview page, you'll know everything about how much your Creators have earned.

This is broken down into the following sections:

  • Earnings summary: An overview of total earnings based on your managed Creators during a given period

  • Earnings trends: Sales growth and trends of all earnings from your managed Creators

  • Earnings by channel: Sales growth and trends for the individual earnings channels of your managed Creators, including subscriptions and tips to messages and stream earnings

About Creator statistics

The statistics table gives you an in-depth look into the earnings and fan growth of your Creators, divided into two main categories:

Earnings

  • Subscription: Total earnings the Creator has made via subscriptions

  • Tips: Total earnings the Creator has made via tips

  • Messages: Total earnings the Creator has made via messages and mass messages

  • Referrals: Total earnings the Creator has made via referrals

  • Total earnings: Total overall earnings from all earning streams

Fans

  • Total active fans: The total amount of active subscribers the Creator currently has, synced with the Fan List data in the platform's Collections

  • New active fans: The total amount of new active fans the Creator has gained over a selected period of time. No new active fans indicate that the Creator may have gained new fans but lost them over the selected period.

  • Expired: The number of fans with expired subscriptions who chose not to renew


Measuring Creator performance

The Creator performance page provides a comprehensive breakdown of your Creators' growth through a variety of analytics tools.

This includes:

  • Earnings growth: This chart displays the increase or decrease in your earnings over selected time periods, helping you track your Creator's success

  • Earnings breakdowns: Offers a detailed view of your Creator's earning streams—like posts, tips, subscriptions, and mass messages—allowing you to understand which areas are most profitable.

  • Earnings heatmap: The heatmap shows the number of PPVs bought per time slot, identifying top-performing days and hours within a week

  • Chargebacks: Tracks refunds due to disputes or payment issues, crucial for monitoring Creator performance and fan satisfaction

How Creator earnings growth is calculated

In your Creator reports, you can track how your earnings change each day, each week, and each month. This information helps you understand the ups and downs in your earnings over different time periods.

Time frames explained

You can track and monitor your Creator's earnings by different types of time frames, including by the hour, day, week, or month. We calculate the changes in percentages, showing whether your earnings have increased or decreased in each time frame.

Examples

Daily change: If your earnings are $100 on Jan. 1 and then $120 on Jan. 2, the change would be 20%.

  • Change = [(120 - 100) / 100] x 100 = 20%

  • This shows a 20% increase in your earnings from Jan. and Jan. 2.

Weekly change: If you earn $700 one week and $805 the following week, the change for the second week 15%.

  • Change = [(805 - 700) / 700] x 100 = 15%

  • This shows a 15% increase in your earnings from the first week to the second.

Monthly change: Suppose in one month you earn $2,800 and in the next month, $3,000. The change for the second month is 7.14$.

  • Change = [(3,000 - 2,800) / 2,800] x 100 = 7.14%

  • This shows a 7.14% increase in your earnings from the first month to the second.

Understanding these daily, weekly, and monthly changes gives you a comprehensive view of your earnings trends, helping you make informed decisions.


About Earnings breakdowns

The Earnings Breakdown helps you identify your Creator's top earners by channel and can help you identify key areas to improve your engagement strategies.

Creator earnings are broken down into six categories:

  • Subscriptions

  • Tips

  • Posts

  • Messages

  • Referrals

  • Streams

This can be a valuable tool for analyzing and optimizing income streams.

If your Creator earns most of their revenue from subscriptions and tips but not much from messages or posts, this may indicate that their fans are willing to pay for access to their content but may not engage with them through messages or direct interactions.

Unless their strategy is to build loyalty by sharing recurring free content, this may suggest that your employees need to focus more on creating engaging content that encourages interaction with their fans.

A few potential strategies could involve:

  • Promotions and special offers: Use messaging to promote special offers and discounts to your subscribers. Let them know about limited-time content, exclusive 1-on-1 interactions, or personalized content shoutouts, depending on your Creator's content approach.

  • Ask for fan feedback: If you're sending PPVs, but fans aren't engaging, ask fans for their input! Show that you value their opinions and are willing to share content based on their interests.

  • Fan challenges: Set up private fan challenges through messaging interactions. For example, you can reward subscribers who send the most engaging messages or complete specific tasks with exclusive access and/or discounts to PPV content.

  • Share content teasers: Instead of sending full videos or complete sets of PPVs, you can share clips or previews. By understanding your fans' content preferences and tailoring these teasers accordingly, you can pique their interest, making them engage more actively with your messaging.


What are chargebacks?

Chargebacks are common in the adult industry, and Creators and agencies need to understand how they work and how to handle them.

A chargeback occurs when a fan disputes a charge with their credit card provider. This can happen for various reasons, such as the fan not recognizing the charge, feeling unsatisfied with the content received, or claiming that they did not authorize it.

When a chargeback occurs, the credit card provider (e.g., Visa or Mastercard) will typically side with the customer and issue a refund. This means the money will be pulled from the Creator's account and returned to the fan.

Preventing chargebacks

To minimize the risk of chargebacks, Creators should ensure that their content is clearly labeled and that fans know what they are subscribing to.

This can include briefly describing the content that will be provided, as well as setting clear expectations around the frequency and type of content that will be posted. Overall, this may require looking at the content strategy and how messages are being relayed.


Employee reports

Track your employees' performance with our Employee Reports, offering clear insights on Employee Sales, Sales Rank, and Statistics. These reports provide key metrics for each employee, enabling you to monitor and evaluate their performance effectively.

How employee earnings are calculated

We've provided agencies with an accessible way to customize how employee sales and earnings are calculated on Infloww based on their preferences.

With the Sales Settings page, you now have complete control over various configurations such as employee earnings calculation, employee shifts, earnings types, mass messages, and employee sales.

Learn how to set calculation rules for your employees in this guide.

Measuring performance through employee statistics

Employee Statistics provide a comprehensive overview of your team's performance, including Total Employee Sales, Unlock Rate, Average Reply Time, and Worked Hours. We also offer individual analytics based on key metrics broken down for each employee.

How employee metrics are calculated

  • Sales: The total revenue generated by an employee, calculated according to the rules set in the Settings > Sales Settings page

  • Messages Sent: The total number of messages sent by an employee, excluding mass messages

  • PPVs Sent: The total PPVs sent by an employee, excluding mass messages

  • PPVs Unlocked: The total PPVs sent by the employee and unlocked by fans during a given period, calculated based on employee sales settings

  • Golden Ratio: The percentage of PPV messages sent in relation to the total messages sent (PPV Sent / Message Sent)

  • Unlock Ratio: The percentage of PPV messages unlocked by fans in relation to the total PPV messages sent (Unlocked PPVs / PPVs Sent)

  • Keystrokes: The total number of characters in messages sent by an employee, excluding pictures, videos, mass messages, scripts, and messages sent to online fans

  • Fans Chatted: The total number of fans an employee has interacted with through messages over a given period

  • Reply Time: The average time an employee takes to send their first response in a chat, excluding unanswered messages. If there are multiple employees in a single shift, it will be attributed to the one who replies.

  • Scheduled Hours: The total hours an employee works during a given period. This metric is calculated based on the assigned shifts for the employee and does not track when you clock in or out.

The employees performance page gives you an in-depth, visual look at each metric so you can set goals, monitor trends, and work towards improving your team's performance.

About Employee sales

To get a better understanding of your employee's earnings, you can find a comprehensive breakdown of each sale your employee makes by diving deeper into the Chatting Statistics table.

To view a breakdown of your employees' sales:

  • Under the Sales column, click on the sales of the respective employee

    • With the View Sales window open, select the Creator(s) and earning type(s)

    • Once selected, you'll see the overall sales history, broken down by the following:

      • Time: When the sale was made

      • Creator: The Creator who earned the sale

      • Type: The earnings type, based on your selected sales preferences

      • Earnings: The total amount earned from the sale

      • Status: Whether the purchase was completed or failed to complete

Improving employee report accuracy

It's crucial to ensure that your Employee reports are accurate. One common issue that you might experience is the difference in time zones between the employee report and their records, which can lead to misleading results.

To avoid reporting issues, follow these steps:

  • Align time zones: Start by checking whether the time zones in both the employee report and your records match

  • Adjust your time zone: If you notice a difference in time zones, you can adjust your time zone settings via your preferences

To learn more about time zones, see this article about time zones for reports.


Fan reports

Tracking the number of subscribers gained, lost, or retained over a specific time period is simple.

Fan reports give you key insights into your Creators' fan growth and subscriber trends. You'll know where their fans are coming from, who their top fans are, how many fans are active, and the rate at which they've turned auto-renew on or off.

About traffic earnings

Traffic earnings give you a clear overview of where your Creators are performing their best. By using tracking links or adjusting the traffic source of a fan you've messaged, you'll know which channels (Discord, Reddit, TikTok, etc.) the Creator receives the most engagement online.

Understanding fan retention

Fan reports let you monitor the rate at which fans maintain their subscription with the Creator you manage over a period of time.

Monitoring fan retention strategies

Here are possible ways you can use the fan retention table to optimize your engagement strategies:

  1. Spot when fans leave: See when fans tend to cancel their subscriptions and find out why they're leaving. This may be due to inactivity, poor PPV performance, or unsatisfying employee interactions.

  2. Decide how often to post: Use the table to figure out how often your employees should post content to keep fans engaged and subscribed. If you notice that fans tend to unsubscribe after a specific number of days without fresh content, you can advise employees to maintain a consistent posting schedule.

  3. Comparing Creator performance: Use the table to compare the performance of different creators to see who's keeping fans the longest and who needs improvement. This can help in identifying which Creators have the highest and lowest fan retention, allowing you to share best practices or assign your best employees to improve fan retention.

  4. Testing exclusive content: See if offering special content to new and long-term subscribers keeps them around longer. Analyze if this strategy positively impacts fan retention over time.

  5. Measuring reactivation campaigns: Monitor the fan retention chart to measure the success of reactivation campaigns. Determine if campaigns to bring back expired fans are working by checking if retention goes up after the campaign.


Exporting Creator and employee statistics to Excel

Make it easier to handle your data by moving Creator and employee stats into Excel.

This approach not only simplifies tracking key information but also improves how you can monitor and assess the performance of both Creators and employees.

To export the statistics data

For Creator statistics

  • From the Creator Reports page, select the desired date range for reports

  • Scroll down to Creator statistics

  • Click Export to download your statistics data

For employee statistics

  • From the Employee Reports page, select the desired date range for reports

  • Scroll down to Chatting statistics

  • Click Export to download your statistics data

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