Employee reports are comprehensive reports that provide key metrics for each employee on your team. These reports offer valuable insights into your team's performance, allowing you to monitor and evaluate their Sales, Sales Rank, and other important metrics.
How Employee metrics are calculated
Sales: The total revenue generated by an employee, calculated according to the rules set in the Settings > Sales Settings page
Messages sent: The total number of messages sent by an employee, including mass messages
PPVs sent: The total PPVs sent by an employee, including mass messages
PPVs unlocked: The total PPVs sent by the employee and unlocked by fans during a given period, calculated based on employee sales settings
Golden ratio: The percentage of PPV messages sent in relation to the total messages sent (PPV Sent / Message Sent)
Unlock ratio: The percentage of PPV messages unlocked by fans in relation to the total PPV messages sent (Unlocked PPVs / PPVs Sent)
Keystrokes: The total number of characters in messages (including mass messages) sent by an employee, excluding pictures, videos, scripts, and messages sent to online fans
Fans chatted: The total number of fans an employee has interacted with through messages over a given period
Reply time: The average time an employee takes to send their first response in a chat, excluding unanswered messages. If there are multiple employees in a single shift, it will be attributed to the one who replies.
With these metrics, you can better understand how your team engages with fans and make data-driven decisions to optimize their performance.
How to make the most out of employee metrics
Here are some ways to leverage employee metrics to optimize your growth and engagement strategies:
Messages sent
Determine employee output and productivity
By tracking the number of messages sent to fans, you can learn how active and efficient your employees are.
PPVs sent
Measure the amount of content your employees are sending
By tracking PPVs sent, you can easily measure the volume of content sent by your employees and compare it to the overall number of messages sent. This gives you valuable insight as to how they're engaging fans. For example, if an employee is sending a significant number of messages but only a small amount of PPV content, it may be necessary to re-tailor their strategy for a better balance.
PPVs unlocked & unlock ratio
Assess the effectiveness of the content created by your team
A higher ratio of unlocked PPVs shows how well the message and content resonate with fans, while a low number might suggest some areas of improvement. By learning what fans are interested in (e.g., Solos, Roleplay, Couples, BDSM), you can make effective strategies when sending PPVs to fans.
Fans chatted
Track the number of fans your team is engaging with
By monitoring the number of fans chatted, you can see how active your team is in communicating and engaging with fans. This shows that your team consistently reaches out to fans and builds deeper relationships with them. If an employee has a low number of fans that they've chatted with, this might mean that your team needs to be more proactive in initiating conversations with fans.
Tracking growth over time
Tracking this metric over time gives you insight into the growth of the Creator's fan base and how well your team is engaging with fans.
Keystrokes
With keystrokes, you can track the number of words sent to fans over a given period. This helps assess how productive your employees are when engaging fans and can help identify key areas of improvement.
Analyzing the relationship between keystrokes, the Golden Ratio, and the Unlock Ratio allows you to better understand how well employees are performing in terms of selling PPVs.
Reply time
Tracking the average reply time allows you to see how quickly your team is when it comes to responding to fans. The lower the response time, the better your employees are at engaging fans. This may also help retain dedicated subscribers and maintain a loyal fanbase.
Understanding the Golden Ratio
The Golden Ratio is determined by dividing the number of PPVs sent by the total messages sent
A high Golden Ratio shows that the employee sends a large volume of PPVs. This does not mean the PPVs sent were purchased and unlocked. To determine how effective your employee's engagement strategy is, you'll need to factor in both the Golden Ratio and the ratio of PPVs unlocked.
Ideally, a Golden Ratio ranging from 5% to 10% is considered optimal.
This range suggests a balanced approach where a significant number of PPVs are sent while maintaining a reasonable unlock rate.
The Golden Ratio, in context
If the rate of PPVs unlocked is low despite having a high Golden Ratio, this implies that although there are a high number of PPVs sent, the fan is only purchasing a small number of PPVs. This could be due to the type of content being sent, the timing, or how the employee frames each PPV message.
By considering both the Golden Ratio and the ratio of PPVs unlocked, you can better understand your employee's performance and make informed adjustments to improve engagement.
What's next? Learn more about Infloww's analytics features.