The fan insights panel is a powerful feature that helps take your chatting to the next level. From spending history to personalization information, it tells your team everything they need to know about the fan—without every leaving the chat.
Insights
Check key details about the fan's spend history and preferences at a glance.
Drag and drop
Drag and drop each section of the Insights panel to order it how you like. The order is saved per employee (meaning they can flick between fans & creators and the order will remain the same).
Spending history
Metric | Description |
Total spend | Total amount the fan has spent on this creator since the creator was added to Infloww (including PPV & tips, excluding subscription). Amounts spent on the creator before they're added to Infloww won't appear here. |
Purchase rate | The rate the fan paid for PPVs, compared to the number of times they’ve received it. |
Last spend | When, what, and how much the fan last spent. Includes PPV and Tips. Excludes subscription. |
PPV | Total & average spent on PPVs. |
Tip | Total & average tipped. |
Highest spend | When, what, and how much the highest spend was. Includes PPV and Tips. Excludes subscription. |
Subscription
Metric | Description |
Status | If the subscription is active or not. |
Cost | Subscription cost per month. |
Duration | how long this fan subscribed this creator; can be a accumulated for many times subscriptions |
Auto-renewal | If the auto-renewal is on or off. |
Profile
Metric | Description |
Nickname | The fan’s nickname. Can then we used to personalize messages with the {name} tag. |
Birthday | The fan’s birthday. |
Source | The traffic source of the fan. |
Location | Where the fan is located. |
Local time | The fan’s local time, as dictated from Location (above). |
PPV timeline
The PPV timeline in the Insights panel shows a complete history of all the PPV messages you’ve sent to a fan, giving you quick access to their engagement and purchase activity.
Through this section, you'll gain key insights on your PPV performance, including:
Buy rate: This shows the percentage of recent PPV messages purchased (e.g. 50% PPVs purchased by the fan)
Highest price: This shows the highest price you've set for your PPVs
Lowest price: This shows the lowest price you've set for your PPVs
All previously sent PPVs are listed in the PPVs section of the Insights panel, making it easy to resend any unpurchased messages without needing to open the vault.
Resending PPVs
You can easily resend previously sent PPV messages directly from the PPV timeline in the Insights panel.
To resend a PPV message:
1. In the Insights panel, click PPVs in the bottom navigation to open the timeline.
2. Find the message you want to resend.
3. Click Copy as draft to duplicate the message and include the original PPV files.
4. Update the message text or media files if needed.
5. Click Send to deliver the updated message to your fan.
Know your fan's spending habits
PPV timeline chart
Click See chart to view a visual timeline of all PPVs you’ve sent over time. The chart helps you track which messages were purchased and which ones were not, giving you a quick overview of your content performance.
Creator notes
Use creator notes to record important details, set communication priorities, and create reminders when messaging fans. These notes help your team stay aligned and ensure every interaction is consistent, personalized, and well-informed.
One helpful way to use creator notes is by adding details about the creator’s style and preferences.
For example:
• What type of content do they create?
• How do they usually communicate with fans?
• Do they have a specific tone, theme, or approach they prefer?
These insights help your team craft messages that feel personal, consistent, and aligned with the Creator’s voice.
By sharing specific details about the creator, you'll not only optimize your workflow with your team but also be able to create deeper, more engaging messaging strategies.