Fan insights gives your team a complete, in-chat view of every fan.
Quickly identify whales, deprioritize low-intent conversations, and flag potential chargeback risk—so your team focuses on fans with real spend potential.
With spend signals, purchase likelihood, and personal context all in one panel, your team can prioritize smarter and personalize faster, converting even more conversations into revenue.
Insights
It contains the most important information about fans and is organized into six blocks. With the customizable layout, you can drag and drop each block to prioritize what matters most to you. You can also collapse blocks you don’t use in your day-to-day work, helping you remove unnecessary data and stay focused while chatting and making decisions.
Spending behavior
Update frequency: once daily
| Description | Calculation (if applicable) |
Total spend | Total amount the fan has spent on this creator since the creator was added to Infloww. |
|
Last spend | When, what, and how much the fan last spent. Includes Tips and PPV sales.
Excludes subscription and chargeback transactions. | Last spend = current time - last paid time |
PPV | Total & average spent on PPVs. | Average PPV = total PPV revenue / PPV paid times |
Tip | Total & average tipped. | Average = total tip revenue/ tip paid times |
Highest spend | When, what, and how much the highest spend was. Includes Tips and PPV sales.
Excludes subscription and chargeback transactions. |
|
Organization metrics
Update frequency: once daily
| Description | Display |
Spending power | Displays the fan’s spending strength across your agency based on the last 30 days behavior. | Top 1% – Among the top 1% highest spenders
Top 5%
Top 10%
Top 25%
Top 50% Bottom
No Spending History / Insufficient Data – No transactions recorded in the past 30 days
|
Chargeback risk | Tag based on the fan’s lifetime chargeback rate across your agency. | High Medium Low |
Permission settings: You can manage the visibility of organization metrics under Settings > Role settings > Set permission.
Subscription
Update frequency: once daily
| Description |
Status | Indicates whether the subscription is currently active. |
Cost | Monthly subscription cost. |
Duration | Shows the total duration a fan has been subscribed to this creator, accumulated across multiple subscription renewals. |
Auto-renewal | SIndicates whether auto-renewal is enabled or disabled. |
Profile
| Description | Input method |
Nickname | The fan’s nickname. Can be used to personalize messages with the {name} tag. | Manually entered |
Birthday | The fan’s date of birth. | Manually entered |
Source | The fan’s traffic source. | Manually entered or automatically pulled from free trials and tracking links. |
Location | The fan’s location. | Manually entered |
Local time | The fan’s local time, based on their location. | Automatically set based on location. |
Salary frequency | How often the fan is paid. | Manually entered |
Last pay date | The most recent date the fan was paid. | Manually entered and updated based on salary frequency. |
Salary | The fan’s salary amount. | Manually entered |
Lists
This contains all the lists where the fan belongs to.
By clicking on the gear icon you open a quick list editor. You can add, remove the fan from different lists or create a new list.
Notes
Here you can add any additional information about the fan—such as hobbies, pets, or recently discussed topics—to help your chatting team continue ongoing conversations and personalize interactions with the fan.
By default, we provide a basic list of fields that can be filled out:
Age
Job
Preferences
Hobbies
Nationality
Gender
GF
Others
However you can customize and define your own Fan Note templates. To customize yours, simply click the gear icon within the Fan Notes section.
Note: Templates are editable by all users by default and apply to new fans or those without existing notes.