Marketing analytics is currently in closed beta. If you're interested in trying it, reach out to support.

With Infloww's marketing analytics, you'll always know which traffic source is bringing you the most high quality leads, so you can double down on what's profitable.

Plus, share transparent revenue dashboards with partners so they can fine-tune campaigns based on live results.

Tracking links

Links list

Creator filter	Filter the list by creator
Toggle net/gross	Show net or gross earnings within the table.
Filter by source	Assign the traffic source and then filter the table.
Filter by tag	Group the links by tag to filter and understand the impact of wider, integrated campaigns.
Time filter	Filter the reports by day or week, to understand the campaign results and their impact better. The time is relative to the link's creation time.
Autosync data	The data is automatically synced for a maximum of 500 links per creator. See below.
Export to CSV	Export the filtered list to CSV. See below.
Fan list	Check a detailed breakdown of fan behavior and understand the LTV of fans to assess the quality of the traffic leads.
Share page	Share tracking stats (revenue, clicks and subs) with traffic partners, to increase trust and transparency. See below.

Automatic data sync

The tracking data is automatically synced for up to 500 links per creator. They're auto-synced every 5 hours maximum.

You can choose which links are automatically synced by toggling them on/off here:

The automatic data sync is only available for up to 500 links per creator.

Edit links

You can edit an existing link (name, source, promo cost, etc.), so you don’t have to keep creating new ones. To edit a link, click the ⁝ < Edit:

Export

Filter the tracking links dashboard and then export it to CSV to use in internal reports or dashboard.

The filtered table will be exported. If gross/net is selected in the table, the corresponding figures will be exported.

Share tracking stats (revenue, clicks and subs) with traffic partners, to increase trust and transparency. You can also decide whether to include earnings or not.

To generate a share page, click here:

Link detail page

Check a detailed breakdown of fan behavior to assess the quality of the traffic leads. See how much each fan has spent on their subscription, posts, messages, streams, and tips to understand their Life Time Value (LTV).

To get to the link detail page, select Details (under Actions).

Tracking links list metrics

Metric	Defintion	Calculation (if applicable)
Clicks	# of times the link has been clicked
Subs	# of fans subscribed from the link
Subscription CVR	Percentage of clicks that become subscribers. Includes those who signed up for free trial subscription through the tracking link.	`total subscribers` / `# of clicks` x 100
Promo costs	Amount spent on promotions or marketing campaigns for tracking link.	Manually set
Earnings	Total amount spent by fans on subscriptions and content via tracking link
Spending CVR	Percentage of subscribers (free & paid) who spend money on additional content (including tips).	`total # of subscribers who bought content` /`total # of subscribers (free & paid)` x 100
Profit	The amount earnt through the link, minus the promo cost.	`total earnings` - `promo cost`
CPC	Cost per Click	`promo cost` / `# of clicks`
EPC	Earnings per Click	`earnings` / `# of clicks`
CPS	Cost per Subscriber	`promo cost` / `total # of subscribers`
AEPS	Average Earnings per Subscriber	`earnings` / `total # of subscribers`
ROI	Return on Investment	`profit` / `promo cost` x 100
Source	The channel were the tracking link is operating	Manually set

Dashboard

Check a summary overview of your active tracking links with the dashboard view.

Tracking links dashboard metrics

Metric	Defintion	Calculation (if applicable)
Total clicks	total # of times the link has been clicked	The sum of the total clicks of all active links and creators
Average CPC	Cost per Click	`total promo costs` / `total clicks`
Total subs	# of fans subscribed from the link	Total number of subscribers
Average CPS	Cost per Subscriber	`total promo costs` / `total subs`
Subscription CVR	Percentage of clicks that become subscribers. Includes those who signed up for free trial subscription through the tracking link.	`total subs` / `total clicks` * 100
Total earnings	Total amount spent by fans on subscriptions and content via tracking link	The sum of profits
Average ROI	Return on Investment	`total earnings - promo costs`/`promo costs` * 100

Free trial links

Links list

Creator filter	Filter the list by creator
Toggle net/gross	Show net or gross earnings within the table.
Filter by source	Assign the traffic source and then filter the table.
Filter by tag	Group the links by tag to filter and understand the impact of wider, integrated campaigns.
Time filter	Filter the reports by day or week, to understand the campaign results and their impact better. The time is relative to the link's creation time.
Autosync data	The data is automatically synced for a maximum of 500 links. See below.
Export to CSV	Export the filtered list to CSV. See below.
Fan list	Check a detailed breakdown of fan behavior and understand the LTV of fans to assess the quality of the traffic leads.
Share page	Share tracking stats (revenue, clicks and subs) with traffic partners, to increase trust and transparency. See below.

Automatic data sync

The tracking data is automatically synced for the first 100 links. They're auto-synced every 5 hours maximum.

You can choose which links are automatically synced by toggling them on/off here:

The automatic data sync is only available for up to 20 creators at a time.

To manually sync the link data, click the sync icon.