What are free trial links?
With free trial links feature, you can create free trials to attract new fans on platforms like TikTok, Discord, Reddit, Instagram, and more.
Using Infloww's Marketing Analytics features, you can monitor and evaluate the performance of each channel, track your earnings, and more.
Attribution
Earnings are credited to the fan’s most recent tracking or free trial link (rolling attribution). If a fan subscribes through a new link, all future earnings are automatically attributed to that link. This ensures revenue is always tied to the fan’s current active subscription source—not any prior links.
Creating a free trial link
Go to Growth > Free trial links
Click on Create free trial link in the top right of the overview table
In the window that pops up, you can:
Give your free trial link a name (this cannot be edited once it is set)
Chose your offer limit (no limit or up to 100 subscribers)
Choose when the offer expires (No expiration or up to 30 days)
Select the free trial duration (up to 12 months)
Add tags to the link (these will help you sort and categorize your links)
Select the channel source where you'll use the link (e.g., TikTok, Reddit, Twitch, or your own custom source). This will help you analyze the performance later.
(Optional) Choose the list you want to add the new fans to automatically when they use this link
Click Create to save your link
By automatically adding fans to a list, you make it easier to send targeted or group messages later.
Promo costs
When creating free trial links, you can manually enter the promo cost for each campaign to calculate its ROI accurately.
When creating tracking links, you can manually input the promo cost for each campaign to calculate the ROI of your campaign.
To add a promo cost:
Go to Growth > Free Trial Links
Create a new free trial link, or select the ✏️ icon for the existing link you'd like to edit under Actions
Input the amount spent to promote the link on other channels (e.g. sponsored Instagram posts)
Click Save to confirm
The entered promo cost is used to calculate the ROI metric displayed in the table.
Organize fans by source using lists
When you set up a free trial link, you can also choose to automatically add fans to a specific list when they subscribe through that link.
Create a new fan list
You can create a new fan list in two ways:
From the Create free trial link popup window
Under List, open the drop-down menu and select Add new list
From the free trial links overview dashboard
Click on the gear icon next to the List column
Click on the + New list button
Why this matters
You’ll immediately know where each fan came from—whether it was a paid promo, social campaign, or a specific creator collab.
It helps you segment fans based on source, making it easier to target future messages or offers.
You can use folders as mini-audience groups—perfect for Smart Lists, follow-ups, or revenue comparisons.
Example: Set up a free trial link for a collaboration from a partner creator, and assign it to the folder “Promo with Jane.” All fans who subscribe via that link will automatically be grouped into that folder.
Deactivating active campaigns
Once a campaign is complete, you can simply deactivate the free trial campaign links.
To deactivate a free trial link:
Go to Growth > Free Trial Links
Click the three dots under the Actions column
Click Deactivate
You'll be prompted to confirm campaign deactivation
Click Deactivate to confirm
Note: Expired campaigns will automatically be hidden from the campaign list. To view expired campaigns, toggle the Show expired switch on.
Free trial links dashboard
Dashboard overview
Creator filter | Filter the list by creator |
Toggle net/gross | Show net or gross earnings within the table |
Filter by source | Assign the traffic source and then filter the table |
Filter by tag | Group the links by tag to filter and understand the impact of wider, integrated campaigns |
Time filter | Filter the reports by day or week, to understand the campaign results and their impact better. The time is relative to the link's creation time |
Autosync data | Link data is automatically synced every two hours (some delays may occur). See below. |
Export to CSV | Export the filtered list to CSV. |
Fan list (details) | Check a detailed breakdown of fan behavior and understand the LTV of fans to assess the quality of the traffic leads. See below. |
Share page | Share tracking stats (revenue, clicks and subs) with traffic partners, to increase trust and transparency. See below. |
Automatic data sync
The data for all free trial and tracking links is automatically synced once every two hours on average. Some delays may occur, especially for newly-added creators.
Editing a free trial link
You can edit an existing free trial link so you don’t have to keep creating new ones. Free trial link names, offer limits, and free trial durations cannot be changed once created, but you can update the source, promo cost, tags, and list.
To edit a link, click the Pencil icon under Actions.
Export free trial link data
You can filter the free trial links dashboard and then export it to .CSV for use in internal reports or dashboard.
To export your free trial link data:
Select the link data you would like to export using the checkboxes on the left side of the table (skip this step if you want to export all data).
Depending on if Gross or Net earnings are toggled in the table, the corresponding figures will be exported.
Once you've made your data selection on the overview dashboard, click Export.
Select whether you want to export all data from or only the selected data, then click Export. You will receive the .CSV file in an email.
Shareable dashboard page
For any link, you can create a link to a browser-based dashboard to share tracking stats (Claims, clicks, and subs) with marketing and traffic partners. You can also decide whether to include earnings or not.
To generate a shareable dashboard, click on the Share icon under Actions.
Tracking link detail page
You can access a detailed breakdown of fan behavior under the details page of each tracking link to assess the quality of your traffic leads.
See how much each fan has spent on their subscription, posts, messages, streams, and tips to understand their Life Time Value (LTV).
To access a link's detail page, click Details (under Actions).
Free trial link overview page metrics
You can use the metrics in the overview page to understand how your tracking links are performing.
Free trial metrics
You can use the metrics in the overview page to understand how your free trial link is performing.
Metric | Definition | Calculation (if applicable) |
Claims | How many times this particular free trial was claimed |
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Spend/Claim | The % of fans who claimed a free trial and then paid for content or renewed their subscription |
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Promo costs | Amount spent on promotions or marketing campaigns for tracking link. | Manually set |
Earnings | Total amount spent by fans on subscriptions and content via tracking link |
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Profit | The amount earned through the link, minus the promo cost. |
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AEPS | Average Earnings per Subscriber |
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ROI | Return on Investment |
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Source | Designated channel assigned to the link | Manually set |
Tag | All tags associated with the link | Manually set |
List | The list that fans who use the link are added to | Manually set |
Last updated | The time that the link was last updated | Automatically updated |
Dashboard
See a summary overview of your active free trial links with the dashboard view.
Tracking links dashboard metrics
Metric | Defintion | Calculation (if applicable) |
Total claims | Total # of times the free trial has been claimed |
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Spend/claims | % of fans who have claimed a free trial that have also paid for content or renewed their subscription. |
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Total earnings | Total amount spent by fans on subscriptions and content via tracking link |
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Total earnings | Total amount spent by fans on subscriptions and content via tracking link | The sum of profits |
Average ROI | Return on Investment |
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