Once you’ve created a tracking link in Infloww, you’ll start to see performance data populate over time. But what do those numbers actually tell you? More importantly, how should you use them?
Understand the basics
Tracking links help you measure the performance of specific campaigns, platforms, or creators by showing how fans interact with your content and where conversions are coming from.
Each link tracks activity like:
Clicks
Subscriptions
Revenue
Return on Investment (ROI)
Key metrics to watch
Clicks
How many times fans clicked on your tracking link.
Use this to measure traffic volume—especially useful for comparing platforms or ad placements.
Subscriptions
The number of fans who subscribed after clicking the link.
Good subscription volume paired with low clicks? That link is converting well.
Subscription CVR (Conversion Rate)
The percentage of clicks that turned into subs.
Formula: Subs ÷ Clicks
A higher CVR means your landing page or content is working. If it’s low, you may need to tweak your messaging.
CPC (Cost per Click)
How much you spent per click based on your promo cost.
Formula: Promo Cost ÷ Clicks
Helps you understand cost efficiency—especially if you’re paying for traffic (e.g., paid shoutouts, ads).
CPS (Cost per Subscription)
How much you spent to acquire one new fan.
Formula: Promo Cost ÷ Subs
One of the most important metrics for paid campaigns. Aim to lower this over time.
Revenue
Total income generated from fans who subscribed via this link.
Measured once daily. Helps assess lifetime value of traffic sources.
ARPS (Average Revenue Per Subscriber)
Average revenue earned per subscriber from this link.
Formula: Revenue ÷ Subs
Tip: Use this to compare link quality. Higher ARPS = higher-value fans.
ROI (Return on Investment)
How much profit you made after subtracting promo costs.
Formula: (Revenue – Promo Cost) ÷ Promo Cost
A positive ROI means the campaign is working. A negative one? Time to optimize.
Tips for interpreting results
Compare links across platforms: See where you’re getting the best return (Instagram, paid promo, etc).
Set benchmarks over time: Don’t judge performance on day one. Let the data build.
Test, compare, repeat: Create variations with different promo copy or creators to see what converts.
What's next?