Data plays a crucial role in decision-making. It helps you analyze and optimize creator performance, so they can make as much money as possible. With Creator Reports, you can monitor key metrics—like revenue, retention, and more—across your entire creator portfolio.
| Defintion |
Earnings summary | An overview of total earnings based on your managed creators during a given period |
Earnings trends | Sales growth and trends of all earnings from your managed creators |
Earnings by channel | Sales growth and trends for the individual earnings channels of your managed creators. Includes subscriptions and tips to messages and stream earnings. |
Creator statistics | An in-depth overview of the earnings and fan growth of your creators. See below for more information. |
Creator statistics
The statistics table gives you an in-depth look into the earnings and fan growth of your creators.
Metric | Definition | Calculation |
Posts | Earnings through creators’ post during selected timeframe. | Total earnings from creators' posts during selected timeframe. |
Subscriptions | Amount earned through subscription. | Total amount earned through subscriptions during selected timeframe. |
New subscriptions | Amount earned through subscriptions from fans who subscribed for the first time during the selected timeframe. | Total amount earned through subscriptions from fans who subscribed for the first time during the selected timeframe. |
Recurring subscriptions | Amount earned through subscriptions from fans who continued their subscriptions. | Recurring subscription payment revenue from selected timeframe. |
Tips | Total earnings the creator has made via tips. | Total revenue from selected timeframe. |
Message | Total earnings the creator has made via messages and mass messages. | Total revenue from selected timeframe. |
Streams | Total overall earnings from all earning streams. | Total earnings from creators' streams during selected time frame. |
Total earnings | Total earnings during the selected timeframe. | Total from all revenue streams within selected timeframe |
Contribution % | Percentage of agency's total earnings that is contributed by the creator. |
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OF ranking | Provided by OnlyFans. The smaller the percentile, the higher the rank | OF ranking from OnlyFans. |
Following | Number of active fans that are following the creator. | Count of active fans*** following the creator during the selected timeframe (doesn’t include expired fans). |
Fans with renew on | Number of fans with renew on for their subscriptions. | Count of fans who have subscription renew on during the selected timeframe. |
Renew on % | Percentage of active fans*** that have renew on for their subscriptions. |
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New fans | Number of fans who subscribed for the first time. | Count of fans who have subscribed for the first time during the selected timeframe. |
Refund | Amount of refunds made to creators’ fans during the selected timeframe. | Total refunds from during timeframe. |
Active fans | Number of active fans*** on the last day of selected timeframe. | Total number of active fans*** on the last day of the selected timeframe. |
Change in expired fan count | Change in number of fans whose subscription has expired. |
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Avg. spend per spender | Average amount spent by fans that spent money purchasing content or giving tips (doesn’t include subscriptions). |
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Avg. spend per transaction | Avg. amount spent for every content purchased or tip given. |
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Avg. earnings per fan | Avg. amount spent by each fan on subscription fees, purchasing content or giving tips. Includes fans whose subscription expired during the selected time frame. |
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Avg. subscription length | Average length of a fan's subscription. |
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***“Active” is a measurement from OnlyFans. An “active fan” refers to a subscriber who is currently engaged with a creator’s content. This could mean they’re regularly viewing posts, interacting with messages, liking content or participating in other activities on the platform (Source: Deepseek).
Measuring creator performance
The creator performance page provides a comprehensive breakdown of your creators' growth through a variety of analytics tools.
| Defintion |
Earnings growth | This chart displays the increase or decrease in your earnings over selected time periods, helping you track your creator's success |
Earnings breakdowns | Offers a detailed view of your Creator's earning streams—like posts, tips, subscriptions, and mass messages—allowing you to understand which areas are most profitable. |
Earnings heatmap | The heatmap shows the number of PPVs bought per time slot, identifying top-performing days and hours within a week |
Chargebacks | Tracks refunds due to disputes or payment issues, crucial for monitoring Creator performance and fan satisfaction |
Time frames explained
You can track and monitor your creator's earnings by different types of time frames, including by the hour, day, week, or month.
We calculate the changes in percentages, showing whether your earnings have increased or decreased in each time frame.
Examples
Daily change: If your earnings are $100 on Jan. 1 and then $120 on Jan. 2, the change would be 20%.
Change = [(120 - 100) / 100] x 100 = 20%
This shows a 20% increase in your earnings from Jan. and Jan. 2.
Weekly change: If you earn $700 one week and $805 the following week, the change for the second week 15%.
Change = [(805 - 700) / 700] x 100 = 15%
This shows a 15% increase in your earnings from the first week to the second.
Monthly change: Suppose in one month you earn $2,800 and in the next month, $3,000. The change for the second month is 7.14$.
Change = [(3,000 - 2,800) / 2,800] x 100 = 7.14%
This shows a 7.14% increase in your earnings from the first month to the second.
Understanding these daily, weekly, and monthly changes gives you a comprehensive view of your earnings trends, helping you make informed decisions.
About Earnings breakdowns
The Earnings breakdown helps you identify your creator's top performing channels and can help you identify key areas to improve your engagement strategies.
Creator earnings are broken down into six categories:
Subscriptions
Tips
Posts
Messages
Referrals
Streams
This can be a valuable tool for analyzing and optimizing income streams.
If your creator earns most of their revenue from subscriptions and tips but not much from messages or posts, this may indicate that their fans are willing to pay for access to their content but may not engage with them through messages or direct interactions.
Unless their strategy is to build loyalty by sharing recurring free content, this may suggest that your employees need to focus more on creating engaging content that encourages interaction with their fans.
A few potential strategies could involve:
Promotions and special offers: Use messaging to promote special offers and discounts to your subscribers. Let them know about limited-time content, exclusive 1-on-1 interactions, or personalized content shoutouts, depending on your Creator's content approach.
Ask for fan feedback: If you're sending PPVs, but fans aren't engaging, ask fans for their input, Show that you value their opinions and are willing to share content based on their interests.
Fan challenges: Set up private fan challenges through messaging interactions. For example, you can reward subscribers who send the most engaging messages or complete specific tasks with exclusive access and/or discounts to PPV content.
Share content teasers: Instead of sending full videos or complete sets of PPVs, you can share clips or previews. By understanding your fans' content preferences and tailoring these teasers accordingly, you can pique their interest, making them engage more actively with your messaging.
Chargebacks
Chargebacks are common in the adult industry, and creators and agencies need to understand how they work and how to handle them.
A chargeback occurs when a fan disputes a charge with their credit card provider. This can happen for various reasons, such as the fan not recognizing the charge, feeling unsatisfied with the content received, or claiming that they did not authorize it.
When a chargeback occurs, the credit card provider (e.g., Visa or Mastercard) will typically side with the customer and issue a refund. This means the money will be pulled from the creator's account and returned to the fan.
Preventing chargebacks
To minimize the risk of chargebacks, creators should ensure that their content is clearly labeled and that fans know what they are subscribing to.
This can include briefly describing the content that will be provided, as well as setting clear expectations around the frequency and type of content that will be posted. Overall, this may require looking at the content strategy and how messages are being relayed.