Data plays a crucial role in decision-making. Our Creator Reports empower you to analyze and optimize performance, ensuring every creator in your portfolio is operating at peak revenue potential.
By monitoring core metrics—including retention, reach, and upsell efficiency—you can now correlate engagement depth with conversion quality. These granular insights allow you to audit staff coverage, maximize ROI, and scale your agency’s operations.
Feature | Definition |
Earnings summary* | An overview of total earnings based on your managed creators during a given period (the earnings reflect refunds) |
Growth rate | Total earnings and breakdowns feature a growth indicator based on the selected period |
Earnings trends | Sales growth and trends of all earnings from your managed creators |
Earnings by channel | Sales growth and trends for the individual earnings channels of your managed creators. Includes subscriptions and tips to messages and stream earnings. |
Earnings breakdown | A pie chart displaying the breakdown of earnings for the selected period. |
Creator statistics | An in-depth overview of the earnings and fan growth of your creators. See below for more information. |
*By default we show NET earnings but you can toggle it in the header to display in gross.
Creator statistics
The statistics table provides an in-depth look into your creators' earnings and fan growth. Please note that earnings in the creator report account for refunds.
You can also customize your table view to select exactly which metrics you would like to display.
Earnings metrics
Metric | Definition | Calculation |
Total earnings | Total earnings during the selected time frame. | Total from all revenue streams within selected time frame |
Total subscription earnings | Amount earned through subscriptions during selected time frame. |
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Subscription earnings | Total revenue generated by new subscribers and returning subscribers during the selected time frame.
The percentage shows the trend compared to the previous period. | Based on OnlyFans statistics: Includes new subscriptions and reactivation following a lapse |
Recurring subscription earnings | Total revenue from fans who renewed or maintained an active subscription during the selected time frame.
The percentage shows the trend compared to the previous period. | Based on OnlyFans statistics: Reflects recurring revenue only |
Message | Total earnings the creator has made via messages and mass messages. | Total revenue from selected time frame. |
Tips | Total earnings the creator has made via tips. | Total revenue from selected time frame. |
Streams | Total overall earnings from all earning streams. | Total earnings from creators' streams during selected time frame. |
Posts | Earnings through creators’ post during selected time frame. | Total earnings from creators' posts during selected time frame. |
Engagement earnings ratio | The ratio of "extra" income to base subscription income.
Revenue generated through messages (including priority, mass, and automated messages) and tips, calculated relative to subscription earnings. |
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Avg hourly earnings | Average revenue generated per hour during the selected time frame. |
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Refunds | The total amount of chargeback on the creator accounts at the set time frame. |
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Contribution % | Percentage of agency's total earnings that is contributed by the creator. |
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OF ranking | Provided by OnlyFans. The smaller the percentile, the higher the rank. | Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric |
Engagement earnings ratio
This can help you measure monetization efficiency. How well your team is able to upsell to the fans.
Low Ratio (< 50%): Indicates the account relies too heavily on new subs.
High Ratio (> 150-200%): This is the sweet spot.
Avg hourly earnings
It’s the "pulse check" for your agency’s operational efficiency. It identifies when your agency is making money and, more importantly, when it’s wasting its time.
Additionally you can use the metric to calculate Return on Creator (ROC) = avg hourly earnings - chatter wage. This figure represents your net profit per hour. A diminishing ROC is a clear signal to pivot your marketing strategy or refine the chatting approach for that specific account.
Fans metrics
Metric | Definition | Calculation |
Following | Count of active fans*** following the creator during the selected time frame (doesn’t include expired fans). | Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric. |
Fans with renew on | Number of fans with renew on for their subscriptions during the selected time frame. | Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric. |
Renew on % | Percentage of active fans*** that have renew on for their subscriptions. |
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Profile visitors | Total hits on the creator's profile page. | Matches OF Statistics:
Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric. |
Guests | Total amount of visitors not logged into an OF account. | Matches OF Statistics:
Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric. |
Users | Total amount of profile visitors who logged into an OF account. | Matches OF Statistics:
Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric |
New subscribers | Count of fans who has new subscription. | Matches OF Statistics:
Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric |
Subscriber renewals | Fans who successfully resubscribed in the period. | The daily sum of resubscriptions within the selected range. |
New subscriber conversion | The efficiency of converting visitors to fans. |
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Active fans | Number of active fans*** on the last day of selected time frame. | Recorded once daily at UTC +00:00. Custom time zone settings are not supported for this metric |
Change in expired fan count | Change in number of fans whose subscription has expired. |
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Number of spenders | Count of fans who made any purchase or tipped above their subscription fee (excludes subscription fee). |
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Avg. spend per spender | Average amount spent by fans that spent money purchasing content or giving tips (doesn’t include subscriptions). |
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Avg. spend per transaction | Avg. amount spent for every content purchased or tip given. |
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Avg. earnings per fan | Avg. amount spent by each fan on subscription fees, purchasing content or giving tips. Includes fans whose subscription expired during the selected time frame. |
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Avg. subscription length | Average length of a fan's subscription. |
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***“Active” is a measurement from OnlyFans. An “active fan” refers to a subscriber who is currently engaged with a creator’s content. This could mean they’re regularly viewing posts, interacting with messages, liking content or participating in other activities on the platform (Source: Deepseek).
Avg earnings per fan
This is your most important metric for marketing/growth. It tells you the lifetime value (LTV) of every fan who hits the page.
Avg spend per spender
This metric measures the effectiveness of your chatting team. If this number is dropping while the number of spenders is rising, your team might be "burning through" leads too fast without building the long-term relationships that lead to high spend.
Traffic quality
Red flag check: High guests amount but zero or low count of new subscribers. This means that the traffic on the account is most likely bot or low quality.
Growth and retention
The amount of new subscribers show you your raw acquisition power and the subscriber renewals shows you the sustainability of the account (passive income).
If new subscribers amount is high but renewal is low then you can focus more on retention.
If the count of new subscribers are low but the renewal is high then you need to focus more on marketing and finding new traffic sources.
If both are low you need to review the whole creator account marketing and sales strategies together.
If both are high then you found the sweet spot.
Messaging metrics
Metric | Definition | Calculation |
Reply time | Average time taken to reply to a fan's message. | DM only |
Fans chatted | Number of unique fans who received at least one manual DM. | DM only |
Message sent | Total count of manual DMs sent on the creator account. | DM only |
PPV sent | Total number of manual PPVs sent in chat. | DM only |
Fans chatted
This shows how wide is your creator actual activity reach and how many of the fans are actually engaged. Good to compare it to the active fans.
Low % of Fans Chatted: The creator has a "Ghost Audience." They subscribe but don't feel a connection. This is a red flag for long-term retention.
Message sent
It helps you to calculate message cost (revenue per message) = Total message revenue/message sent.
High message cost means that there is too much "small talk" which is eating up your profit margins. The focus should be moved towards sales.
Measuring creator performance
The creator performance page provides a comprehensive breakdown of your creators' growth through a variety of analytics tools;
Term | Defintion |
Earnings growth | This chart displays the increase or decrease in your earnings over selected time periods, helping you track your creator's success |
Earnings breakdowns | Offers a detailed view of your Creator's earning streams—like posts, tips, subscriptions, and mass messages—allowing you to understand which areas are most profitable. |
Earnings heatmap | The heatmap shows the number of PPVs bought per time slot, identifying top-performing days and hours within a week |
Chargebacks | Tracks refunds due to disputes or payment issues, crucial for monitoring Creator performance and fan satisfaction |
Time frames explained
You can track and monitor your creator's earnings by different types of time frames, including by the hour, day, week, or month.
We calculate the changes in percentages, showing whether your earnings have increased or decreased in each time frame.
Examples
Daily change: If your earnings are $100 on Jan. 1 and then $120 on Jan. 2, the change would be 20%.
Change = [(120 - 100) / 100] x 100 = 20%
This shows a 20% increase in your earnings from Jan. and Jan. 2.
Weekly change: If you earn $700 one week and $805 the following week, the change for the second week 15%.
Change = [(805 - 700) / 700] x 100 = 15%
This shows a 15% increase in your earnings from the first week to the second.
Monthly change: Suppose in one month you earn $2,800 and in the next month, $3,000. The change for the second month is 7.14$.
Change = [(3,000 - 2,800) / 2,800] x 100 = 7.14%
This shows a 7.14% increase in your earnings from the first month to the second.
Understanding these daily, weekly, and monthly changes gives you a comprehensive view of your earnings trends, helping you make informed decisions.
About Earnings breakdown
The Earnings breakdown helps you identify your creator's top performing channels and can help you identify key areas to improve your engagement strategies.
Creator earnings are broken down into six categories:
Subscriptions
Tips
Posts
Messages
Referrals
Streams
This can be a valuable tool for analyzing and optimizing income streams.
If your creator earns most of their revenue from subscriptions and tips but not much from messages or posts, this may indicate that their fans are willing to pay for access to their content but may not engage with them through messages or direct interactions.
Unless their strategy is to build loyalty by sharing recurring free content, this may suggest that your employees need to focus more on creating engaging content that encourages interaction with their fans.
A few potential strategies could involve:
Promotions and special offers: Use messaging to promote special offers and discounts to your subscribers. Let them know about limited-time content, exclusive 1-on-1 interactions, or personalized content shoutouts, depending on your Creator's content approach.
Ask for fan feedback: If you're sending PPVs, but fans aren't engaging, ask fans for their input, Show that you value their opinions and are willing to share content based on their interests.
Fan challenges: Set up private fan challenges through messaging interactions. For example, you can reward subscribers who send the most engaging messages or complete specific tasks with exclusive access and/or discounts to PPV content.
Share content teasers: Instead of sending full videos or complete sets of PPVs, you can share clips or previews. By understanding your fans' content preferences and tailoring these teasers accordingly, you can pique their interest, making them engage more actively with your messaging.
Chargebacks
Chargebacks are common in the adult industry, and creators and agencies need to understand how they work and how to handle them.
A chargeback occurs when a fan disputes a charge with their credit card provider. This can happen for various reasons, such as the fan not recognizing the charge, feeling unsatisfied with the content received, or claiming that they did not authorize it.
When a chargeback occurs, the credit card provider (e.g., Visa or Mastercard) will typically side with the customer and issue a refund. This means the money will be pulled from the creator's account and returned to the fan.
Preventing chargebacks
To minimize the risk of chargebacks, creators should ensure that their content is clearly labeled and that fans know what they are subscribing to.
This can include briefly describing the content that will be provided, as well as setting clear expectations around the frequency and type of content that will be posted. Overall, this may require looking at the content strategy and how messages are being relayed.