What are tracking links?
Tracking links empower you to identify the sources of your traffic, enabling you to optimize your promotional strategies effectively.
Using Infloww's Marketing Analytics features, use tracking links to identify where your traffic originates and monitor fan spending habits. These insights allow you to optimize your promotional strategies and focus on the most effective channels.
Attribution
Earnings are credited to the fan’s most recent tracking or free trial link (rolling attribution). If a fan subscribes through a new link, all future earnings are automatically attributed to that link. This ensures revenue is always tied to the fan’s current active subscription source—not any prior links.
Creating a tracking link
To create a tracking link:
Go to Growth > Tracking Links and select Create link
Give your link a name (this cannot be edited later)
Select the channel source for where you'll use the link (e.g., TikTok, Reddit, Twitch). This will help you analyze the performance later.
(Optional) Choose the list you want to add the new fans to automatically
Click Create to save
Tip: By automatically adding fans to a list, you make it easier to send targeted or group messages later.
Now that you’ve set up tracking links, consider creating using free trial links to attract new fans and further analyze your promotional efforts.
Promo costs
When creating tracking links, you can manually input the promo cost for each campaign to calculate the ROI of your campaign.
To add a promo cost:
Go to Growth > Tracking links
Create a new tracking link, or select the ✏️ icon for the existing link you'd like to edit under Actions
Input the amount spent to promote the link on other channels (e.g. sponsored Instagram posts)
Click Save to confirm
The entered promo cost is used to calculate the ROI metric displayed in the table.
Organize fans by source using lists
When you set up a tracking link, you can also choose to automatically add fans to a specific list when they subscribe through that link.
Create a new fan list
You can create a new fan list in two ways:
From the Create tracking link popup window
Under List, open the drop-down menu and select Add new list
From the tracking links overview dashboard
Click on the gear icon next to the List column
Click on the + New list button
Why this matters
You’ll immediately know where each fan came from—whether it was a paid promo, social campaign, or a specific creator collab.
It helps you segment fans based on source, making it easier to target future messages or offers.
You can use folders as mini-audience groups—perfect for Smart Lists, follow-ups, or revenue comparisons.
Example: Set up a tracking link for a shoutout from a partner creator, and assign it to the folder “Promo with Jane.” All fans who subscribe via that link will automatically be grouped into that folder.
Deactivating active campaign links
Once a campaign is complete, you can simply deactivate the tracking link.
To deactivate a tracking link:
Go to Growth > Tracking links
Click the three dots under the Actions column
Click Deactivate
You'll be prompted to confirm campaign deactivation
Click Deactivate to confirm
Note: Expired campaigns will automatically be hidden from the campaign list. To view expired campaigns, toggle the Show expired switch on.
Tracking links dashboard
Dashboard overview
Creator filter | Filter the list by creator |
Toggle net/gross | Show net or gross earnings within the table. |
Filter by source | Assign the traffic source and then filter the table. |
Filter by tag | Group the links by tag to filter and understand the impact of wider, integrated campaigns. |
Time filter | Filter the reports by day or week, to understand the campaign results and their impact better. The time is relative to the link's creation time. |
Autosync data | Link data is automatically synced every two hours (some delays may occur). See below. |
Export to CSV | Export the filtered list to CSV. |
Fan list (details) | Check a detailed breakdown of fan behavior and understand the LTV of fans to assess the quality of the traffic leads. See below. |
Share page | Share tracking stats (revenue, clicks and subs) with traffic partners, to increase trust and transparency. See below. |
Automatic data sync
The data for all free trial and tracking links is automatically synced once every two hours on average. Some delays may occur, especially for newly-added creators.
Editing a tracking link
You can edit an existing tracking link so you don’t have to keep creating new ones. Link names cannot be changed once they are created, but you can update the source, promo cost, tags, and lists.
To edit a link, click the Pencil icon under Actions.
Export tracking link data
You can filter the tracking links dashboard and then export it to .CSV for use in internal reports or dashboard.
To export your tracking link data:
Select the link data you would like to export using the checkboxes on the left side of the table (skip this step if you want to export all data).
Depending on if Gross or Net earnings are toggled in the table, the corresponding figures will be exported.
Once you've made your data selection on the overview dashboard, click Export.
Select whether you want to export all data from or only the selected data, then click Export. You will receive the .CSV file in an email.
Shareable dashboard page
For any link, you can create a link to a browser-based dashboard to share tracking stats (Claims, clicks, and subs) with marketing and traffic partners. You can also decide whether to include earnings or not.
To generate a shareable dashboard, click on the Share icon under Actions.
Tracking link detail page
You can access a detailed breakdown of fan behavior under the details page of each tracking link to assess the quality of your traffic leads.
See how much each fan has spent on their subscription, posts, messages, streams, and tips to understand their Life Time Value (LTV).
To access a link's detail page, click Details (under Actions).
Tracking link overview page metrics
You can use the metrics in the overview page to understand how your tracking links are performing.
Metric | Definition | Calculation (if applicable) |
Clicks | The total number of times the particular tracking link was clicked |
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Subs | The total number of subscribers acquired with the specific tracking link |
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Subscription CVR (conversion rate) | The percentage of clicks that successfully become subscribers |
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Promo costs | The amount spent on promotions or marketing campaigns for tracking link | Manually set |
Earnings | The total amount spent by fans on subscriptions and content via tracking link |
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Spending CVR (conversion rate) | The percentage of subscribers that have contributed revenue through purchases of Posts, Messages, Streams, Tips to the total number of subscribers. This metric does not include revenue from subscriptions. |
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Profit | The amount earned through the link, minus the promo cost |
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CPC | Cost per Click |
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EPC | Earnings per Click |
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CPS | Cost per Subscriber |
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AEPS | Average Earnings per Subscriber |
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ROI | Return on Investment |
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Source | Designated channel assigned to the link | Manually set |
Tag | All tags associated with the link | Manually set |
List | The list that fans who use the link are added to | Manually set |
Last updated | The time that the link was last updated | Automatically updated |
Every fan gained through a promotion or campaign link will be tracked any time they engage with a Creator, making it easy for you to track the performance of your engagement strategies.
Tracking link dashboard
View a dashboard overview of your active tracking links by clicking on Details.
Tracking links dashboard metrics
Metric | Defintion | Calculation (if applicable) |
Total clicks | The total number of times the link has been clicked | The sum of the total clicks of all active links and creators |
Average CPC | Cost per Click |
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Total subs | The number of fans who subscribed from this link link | Total number of subscribers |
Average CPS | Cost per Subscriber |
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Subscription CVR | The percentage of clicks that become subscribers. |
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Total earnings | The total amount spent by fans on subscriptions and content via tracking link | The sum of profits |
Average ROI | Return on Investment |
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