What are employee reports?
Employee Reports give you a complete picture of your team’s performance across employees, creators, and time periods.
Whether you use shift scheduling, time tracking, or both, Employee Reports makes it easy to compare results, track efficiency, and make data-driven decisions.
New features
Employee reports now allows you to filter by creator, by employees and export detailed performance reports. See below how they work:
Option | Description |
Total by employee | Shows a full performance summary for each employee over the selected date range. Includes all creators they worked with. |
Total creators by day (daily) by employee | Displays each employee’s daily totals across all creators, allowing you to monitor day-by-day performance trends. |
Total by creator by employee | Breaks down performance by creator, showing how each employee performs for each creator they manage. |
By creator by day by employee | Provides a daily view of each employee’s performance for every creator. Ideal for identifying which creators drive more daily activity or revenue. |
Key metrics explained
With these metrics below, you can better understand how your team engages with fans and make data-driven decisions to optimise their performance.
Metric | Description | Calculation / Notes |
Sales | The total revenue generated by an employee. | Calculated according to Sales Settings. |
PPV sales | Sales generated from PPVs. | Calculated according to Sales Settings. |
Tips | Sales generated from fan tips. | Calculated according to Sales Settings. |
Direct message sales | Sales generated by messages sent to fans by the employee. Excludes priority mass messages, OF mass messages, or automated messages. | Total sum of sales. |
Direct messages sent | Total number of direct messages sent to fans by the employee. Excludes PMM, OFMM, welcome, and automated messages. | Total number of DMs. |
Direct PPVs sent | Number of PPVs sent to fans by employee. Does not include PPVs sent through priority and OF mass messages or automated messages. | Total number of PPVs sent. |
Golden ratio | How often an employee sends PPVs compared to total direct messages. |
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PPVs unlocked | Total number of PPVs sent in DM that were unlocked by fans. |
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Unlock rate | Percentage of direct PPVs unlocked by fans. |
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Priority mass message sales | Total sales from PPVs sent via Priority Mass Messages. Includes PPVs only, not tips. |
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OF mass message sales | Total sales from PPVs sent via OnlyFans Mass Messages. Includes PPVs only, not tips. |
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Fans chatted | Number of unique fans that employee sent at least one message to. Does not include priority or OF mass messages or automated messages. |
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Fans who spent money | Number of unique fans who tipped or purchased PPVs from messages sent by employee directly. Does not include priority or OF mass messages or automated messages. |
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Fan CVR | The PPV conversion rate, showing how many engaged fans purchased content. |
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Avg. earnings per fan who spent money | Average amount spent by each fan that spent money. Includes sales through direct messages and tips; excludes priority mass messages, OF mass messages and automated messages. |
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Character count | Total number of characters in messages sent by the employee. Excludes automated, mass, and scripted messages. |
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Response time (scheduled hours) | Average reply time during scheduled shifts. Excludes unreplied messages. | Based on Shift Scheduling. |
Response time (clock hours) | Average reply time based on clocked-in hours. Excludes unreplied messages. | Based on Time Tracking. |
Scheduled hours | Number of hours worked based on assigned shifts. | Based on Shift Scheduling. |
Clocked hours | Actual hours worked based on clock-in/out data, rounded to the nearest minute. | Based on Time Tracking. |
Sales per hour | Average revenue per hour worked, based on clocked hours. |
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Messages sent per hour | Average number of direct messages sent per hour, based on clocked hours. |
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Fans chatted per hour | Average number of fans chatted per hour, based on clocked hours. |
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Permissions
Admins can configure who has access to Employee Reports. Data visibility may vary based on:
Role-based permissions
Assigned employee group
Sales visibility settings
How to make the most out of employee metrics
Here are some ways to leverage employee metrics to optimise your growth and engagement strategies:
Messages sent
Determine employee output and productivity
By tracking the number of messages sent to fans, you can learn how active and efficient your employees are.
PPVs sent
Measure the amount of content your employees are sending
By tracking PPVs sent, you can easily measure the volume of content sent by your employees and compare it to the overall number of messages sent. This gives you valuable insight as to how they're engaging fans. For example, if an employee is sending a significant number of messages but only a small amount of PPV content, it may be necessary to re-tailor their strategy for a better balance.
PPVs unlocked & unlock ratio
Assess the effectiveness of the content created by your team
A higher ratio of unlocked PPVs shows how well the message and content resonate with fans, while a low number might suggest some areas of improvement. By learning what fans are interested in (e.g., Solos, Roleplay, Couples, BDSM), you can make effective strategies when sending PPVs to fans.
Fans chatted
Track the number of fans your team is engaging with
By monitoring the number of fans chatted, you can see how active your team is in communicating and engaging with fans. This shows that your team consistently reaches out to fans and builds deeper relationships with them. If an employee has a low number of fans that they've chatted with, this might mean that your team needs to be more proactive in initiating conversations with fans.
Tracking growth over time
Tracking this metric over time gives you insight into the growth of the Creator's fan base and how well your team is engaging with fans.
Keystrokes
With keystrokes, you can track the number of words sent to fans over a given period. This helps assess how productive your employees are when engaging fans and can help identify key areas of improvement.
Analyzing the relationship between keystrokes, the Golden Ratio, and the Unlock Ratio allows you to better understand how well employees are performing in terms of selling PPVs.
Reply time
Tracking the average reply time allows you to see how quickly your team is when it comes to responding to fans. The lower the response time, the better your employees are at engaging fans. This may also help retain dedicated subscribers and maintain a loyal fanbase.
Understanding the golden ratio
The Golden Ratio is determined by dividing the number of PPVs sent by the total messages sent
A high Golden Ratio shows that the employee sends a large volume of PPVs. This does not mean the PPVs sent were purchased and unlocked. To determine how effective your employee's engagement strategy is, you'll need to factor in both the Golden Ratio and the ratio of PPVs unlocked.
Ideally, a Golden Ratio ranging from 5% to 10% is considered optimal.
This range suggests a balanced approach where a significant number of PPVs are sent while maintaining a reasonable unlock rate.
The Golden Ratio, in context
If the rate of PPVs unlocked is low despite having a high Golden Ratio, this implies that although there are a high number of PPVs sent, the fan is only purchasing a small number of PPVs. This could be due to the type of content being sent, the timing, or how the employee frames each PPV message.
By considering both the Golden Ratio and the ratio of PPVs unlocked, you can better understand your employee's performance and make informed adjustments to improve engagement.
Scheduled hours
You can now view Scheduled Hours directly in the Employee Report. This shows how many hours each employee was assigned through the Shift Scheduling tool during the selected reporting period.
The Scheduled Hours column appears alongside Clocked Hours.
This data pulls directly from the Shifts tab in the employee’s schedule. The time is totaled across the reporting timeframe you select. Use this to compare how scheduled time aligns with actual clocked-in activity.
It’s a great way to identify gaps in coverage or unplanned overtime.
Clocked hours reporting
In addition to scheduled hours, you can now view Clock In/Out data directly within the Employee Report.
What’s included:
Each employee’s daily clock-in and clock-out timestamps (accurate to the second)
Session durations shown in minutes (rounded up)
If someone is currently clocked in, the session is marked as ongoing and contributes to the total—updated in real time
This will help managers track working time more accurately and better understand how hours align with revenue and messaging performance.
Exporting clocked hours
If you have permission to export Employee Reports, you can now download a detailed log of clocked sessions.
Export file format:
File name: Clocked_Hours_{employee name}_YYYY-MM-DD_to_YYYY-MM-DD.xlsx
Fields included: Group, Employee, Clocked hours, Clock in date/time (UTC+0:00), Clock out date/time (UTC+0:00)
What's next?
Learn more about Infloww's analytics features
Ensure your team have the right role permissions