What are employee reports?
Employee reports are comprehensive reports that provide key metrics for each employee on your team. These reports offer valuable insights into your team's performance, allowing you to monitor and evaluate their Sales, Sales Rank, and other important metrics.
Key metrics explained
With these metrics, you can better understand how your team engages with fans and make data-driven decisions to optimize their performance.
Metric | Definition | How it's calculated |
Employees (Employee Group Name) | The employee’s name and the group they belong to | Based on assigned role/group |
Direct messages sent | Number of direct messages sent by employee | Excludes PMM, OFMM, welcome, and automated messages |
PPV sales | Revenue from Pay Per View messages | Sales from PPVs only |
PPVs unlocked | Number of PPVs unlocked by fans | Direct unlocks only (not from automated/OFMM) |
Golden ratio | % of direct messages that were PPVs | (Direct PPVs Sent ÷ Direct Messages Sent) × 100 |
Unlock ratio | % of PPVs that were unlocked | (PPVs Unlocked ÷ Direct PPVs Sent) × 100 |
Fans chatted | Unique fans the employee messaged | Includes PMM and scripts (new data only); excludes OFMM and automated messages |
Keystrokes (words) | Total characters sent in messages | Excludes PMM, OFMM, and script-based or automated messages |
Response time (Scheduled hours) | Avg. response time based on shift schedule | Excludes unreplied messages; aligned with scheduled hours |
Response time (Clocked hours) | Avg. response time based on clock-in data | Based on actual clocked-in sessions (if available) |
Scheduled hours | Hours worked per employee schedule | Pulled from assigned shifts |
Clocked hours | Actual tracked working hours | Based on clock-in/out logs, rounded to the nearest minute |
Tips | Revenue from fan tips | Based on Sales Settings |
Direct message sales | Sales from individual messages (excluding mass and automated messages) | Only counts manual DMs (check for inclusion of scripts) |
Direct PPVs sent | Number of PPV messages sent directly | Excludes PMM, OFMM, welcome, and automated messages |
Priority mass message sales | Revenue from priority mass messages | PMM sales only |
OF mass message sales | Revenue from OnlyFans mass messages | OFMM sales only |
Fans who spent money | Fans who tipped or unlocked PPVs | Includes direct messages + PMM; excludes OFMM and automated messages |
Fans CVR | Conversion rate of fans who spent | (Fans Who Spent ÷ Fans Chatted) × 100 |
Average spend per fan | Average revenue per spending fan | (Tips + PPV unlocks) ÷ Fans Who Spent |
Sales per hour | Revenue per clocked hour | (PPV Sales + Tips) ÷ Clocked Hours |
Messages sent per hour | Direct messages sent per hour | Direct Messages ÷ Clocked Hours |
Fans chatted per hour | Avg. fans chatted per hour | Fans Chatted ÷ Clocked Hours |
Permissions
Admins can configure who has access to Employee Reports. Data visibility may vary based on:
Role-based permissions
Assigned employee group
Sales visibility settings
How to make the most out of employee metrics
Here are some ways to leverage employee metrics to optimize your growth and engagement strategies:
Messages sent
Determine employee output and productivity
By tracking the number of messages sent to fans, you can learn how active and efficient your employees are.
PPVs sent
Measure the amount of content your employees are sending
By tracking PPVs sent, you can easily measure the volume of content sent by your employees and compare it to the overall number of messages sent. This gives you valuable insight as to how they're engaging fans. For example, if an employee is sending a significant number of messages but only a small amount of PPV content, it may be necessary to re-tailor their strategy for a better balance.
PPVs unlocked & unlock ratio
Assess the effectiveness of the content created by your team
A higher ratio of unlocked PPVs shows how well the message and content resonate with fans, while a low number might suggest some areas of improvement. By learning what fans are interested in (e.g., Solos, Roleplay, Couples, BDSM), you can make effective strategies when sending PPVs to fans.
Fans chatted
Track the number of fans your team is engaging with
By monitoring the number of fans chatted, you can see how active your team is in communicating and engaging with fans. This shows that your team consistently reaches out to fans and builds deeper relationships with them. If an employee has a low number of fans that they've chatted with, this might mean that your team needs to be more proactive in initiating conversations with fans.
Tracking growth over time
Tracking this metric over time gives you insight into the growth of the Creator's fan base and how well your team is engaging with fans.
Keystrokes
With keystrokes, you can track the number of words sent to fans over a given period. This helps assess how productive your employees are when engaging fans and can help identify key areas of improvement.
Analyzing the relationship between keystrokes, the Golden Ratio, and the Unlock Ratio allows you to better understand how well employees are performing in terms of selling PPVs.
Reply time
Tracking the average reply time allows you to see how quickly your team is when it comes to responding to fans. The lower the response time, the better your employees are at engaging fans. This may also help retain dedicated subscribers and maintain a loyal fanbase.
Understanding the Golden Ratio
The Golden Ratio is determined by dividing the number of PPVs sent by the total messages sent
A high Golden Ratio shows that the employee sends a large volume of PPVs. This does not mean the PPVs sent were purchased and unlocked. To determine how effective your employee's engagement strategy is, you'll need to factor in both the Golden Ratio and the ratio of PPVs unlocked.
Ideally, a Golden Ratio ranging from 5% to 10% is considered optimal.
This range suggests a balanced approach where a significant number of PPVs are sent while maintaining a reasonable unlock rate.
The Golden Ratio, in context
If the rate of PPVs unlocked is low despite having a high Golden Ratio, this implies that although there are a high number of PPVs sent, the fan is only purchasing a small number of PPVs. This could be due to the type of content being sent, the timing, or how the employee frames each PPV message.
By considering both the Golden Ratio and the ratio of PPVs unlocked, you can better understand your employee's performance and make informed adjustments to improve engagement.
Scheduled Hours
You can now view Scheduled Hours directly in the Employee Report. This shows how many hours each employee was assigned through the Shift Scheduling tool during the selected reporting period.
The Scheduled Hours column appears alongside Clocked Hours.
This data pulls directly from the Shifts tab in the employee’s schedule. The time is totaled across the reporting timeframe you select. Use this to compare how scheduled time aligns with actual clocked-in activity.
It’s a great way to identify gaps in coverage or unplanned overtime.
Clocked Hours Reporting
In addition to scheduled hours, you can now view Clock In/Out data directly within the Employee Report.
What’s Included:
Each employee’s daily clock-in and clock-out timestamps (accurate to the second)
Session durations shown in minutes (rounded up)
If someone is currently clocked in, the session is marked as ongoing and contributes to the total—updated in real time
This will help managers track working time more accurately and better understand how hours align with revenue and messaging performance.
Exporting Clocked Hours
If you have permission to export Employee Reports, you can now download a detailed log of clocked sessions.
Export file format:
File name: Clocked_Hours_{employee name}_YYYY-MM-DD_to_YYYY-MM-DD.xlsx
Fields included: Group, Employee, Clocked hours, Clock in date/time (UTC+0:00), Clock out date/time (UTC+0:00)
Note: If Time Tracking is disabled, clock-in/out data won’t appear in the report.
What's next?
Learn more about Infloww's analytics features
Ensure your team have the right role permissions