Tracking links are an easy way to stay on top of your OnlyFans traffic by enabling you to know where the fan came from plus monitor their spending habits. This will help you figure out which channel performs best for you.
Creating a free trial link
Go to Growth > Tracking Links and select Create link
Give your link a name
Select the channel source for where you'll use the link (e.g., TikTok, Reddit, Twitch). This will help you analyze the performance later
(Optional) Choose the list you want to add the new fans to
Click Confirm to save
By automatically adding fans to a list, you make it easier to send targeted or group messages later.
Promo costs
When creating tracking links, you can manually input the promo cost for each campaign to calculate the ROI of your campaign.
To add a promo cost:
Go to Growth > Tracking links
Select the ✏️ icon in the Promo cost column
Input the amount spent spent to promote the link on other channels (e.g. sponsored Instagram posts)
The inputed promo costs is then used to calculate the ROI metric in the table.
Deactivating active campaign links
Once a campaign is complete, you can easily deactivate the tracking link.
Go to Growth > Tracking links
In the campaign table, under Actions
Click Deactivate
You'll be prompted to confirm campaign deactivation
Click Deactivate to confirm
Note: Expired campaigns will automatically be hidden from the campaign list. To view expired campaigns, toggle the Expired switch on.
Tracking link metrics
You can use the metrics in the overview page to understand how your tracking link is performing.
Metric | Definition |
Clicks | The total number of times the particular tracking link was clicked |
Subs | The total number of subscribers acquired with the specific tracking link |
Subscription CVR (conversion rate) | The percentage of clicks that successfully become subscribers |
Revenue | Total amount spent by fans on subscriptions and content after clicking on the free trial link. |
Spending CVR (conversion rate) | The percentage of subscribers that have contributed revenue through purchases of Posts, Messages, Streams, Tips to the total number of subscribers. This metric does not include revenue from subscriptions. |
Profit | Revenue - promo costs |
CPC (cost per click) | Promo cost / number of link clicks |
RPC (revenue per click) | Revenue / # of clicks |
CPS (cost per subscriber) | Promo cost / # of paid subscriptions |
ARPS (average revenue per subscriber) | Revenue / # of subscribers acquired from the tracking link |
ROI | Profit / Revenue x 100 |
Every fan gained through a promotion or campaign link will be tracked any time they engage with Creator, making it easy for you to track the performance of your engagement strategies.