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Message fans after their subscription expires
Message fans after their subscription expires

Reconnect and win-back fans who’ve let their subscriptions expire with a personalized message and special discount.

Updated over a month ago

With this automatic message, you can message fans after their subscription has expired. Control when these messages are sent (e.g. 24 or 48 hours after expiry) and add a customizable discount.

1. Segment your audience

  1. Select which list you want to send the message to or use the smart filtering rules

  2. Add exclusion rules to avoid jeopardizing your active chats with misplaced or poorly timed automated messages:

Fans who were sent direct messages, automated messages or priority messages recently

Exclude fans who have received a message from you within the last set days or hours.

For example: avoid sending a PPV campaign to a fan you’re chatting 1-on-1 with.

Fans who previously viewed attached media

Extend the shelf life of your PPV, while ensuring fans aren’t receiving the same material twice

Fans with unread messages

Exclude fans who have responded to you, but you haven’t gotten to yet

Creator

Exclude other Creators.

Lists

Exclude members of specific OF lists

2. Set the rules

Enter within how many hours after expiry the message should be sent. E.g. 24 or 48 hours.

Chose to send the message immediately when they the fan comes online or after a delay (the delays are set at random intervals to humanize the automation).

Finally, you can add a special discount for a period of your choosing.

We recommend adding the discount, even for a short period, to increase your conversion rate.

3. Choose the frequency & scheduling

Decide whether the to only send the message once or every time the fan matches the trigger.

4. Build the message or sequence

  1. Add your message text. Use the {name} tag to personalize the message

  2. Include emojis or import a Script

  3. Add media from Vault Pro & set a PPV price

You can stop here or your can add up-to 5 more messages to the sequence.

For example, you can create a drip campaign by sending a teaser preview as the first message and if the fan doesn’t respond after 3 hours, send a second preview that’s a bit more revealing and so on.

Or, simply add pauses between messages to humanize the automation.

Collections

Think of a collection as different version of the message. The purpose is to make sure the fan isn't receiving the same message over and over again.

You can add up-to 10 collections to 1 message.

When a message is triggered, 1 of the 10 will be picked and sent at random.

For example, you create the following 2 collections:

Collection

Message 1

Message 2

1

Welcome back, {name}!

I've missed you!

2

Hello {name}!

So glad to see you online! How are you sweetie?

Each time a fan comes online, they'll receive 1 of the 2 at random. So;

  • Monday: Welcome back, {name}! I've missed you!

  • Tuesday: Hello {name}! So glad to see you online! How are you sweetie?

Auto-unsend settings

Unsend messages

Automatically withdraw free or locked messages within hours &/or minutes of the fan receiving it to avoid looking spammy. This will remove all messages in the sequence.

Stop message sequence

Once a fan responds, the sequence is broken and a chatter can step in (on by default).

The expired fans message is triggered every 12 hours.

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