Fans spend only about 5 minutes on OF (source), so it's crucial to grab their attention straight away and start chatting. Additionally, the Nudge feature is currently being rolled out in phases to ensure platform stability. Access is gradually provided based on backend readiness, and the feature is available only for premium accounts once enabled.
1. Segment your audience
Before setting up your Nudge, define who should receive the message. For example, you can target 'Online Fans' paired with specific segments like expired subscribers to ensure your message reaches a defined audience.
Select a list or use smart filtering rules to target specific fans
Add exclusion rules to avoid sending messages to:
|Fans who have been sent any message|Exclude fans who have received a message from you within the last set days or hours.| |---|---| |Fans who have already viewed the same material|Extend the shelf life of your PPV, while ensuring fans aren’t receiving the same material twice| |Unread fans|Exclude fans who have responded to you, but you haven’t gotten to yet| |Creator|Exclude other Creators.| |Lists|Exclude members of specific OF lists| For instance, exclusions can be customized to restrict messages from being sent to fans who have already received certain media within a given time frame.
2. Set the rules
Choose when the message should be sent:
Immediate send: Message is sent as soon the fan comes online.
Delayed send: Message is sent after a random delay to mimic human behavior.
3. Choose the frequency & scheduling
Decide whether to only send the Nudge once or every time the fan matches the trigger. To avoid repeated messages every time a fan goes online, consider using the 'Send only once' setting when configuring triggers and conditions.
We recommend setting it to every time so the Nudge is sent every time a fan comes online. In this case, add up-to 10 collections to the message so the fan isn't receiving the same message over and over again. See below. Additionally, review targeting settings carefully to ensure repeated messages are minimized, especially when fans go online multiple times.
4. Build the message or sequence
Craft your message:
Compose the message using text, emojis, and the
{name}tag to personalize the messageAdd media from Vault Pro and set a PPV price if desired.
Create a sequence by adding up to 5 additional messages with delays to simulate a natural conversation flow.
You can stop here or your can add up-to 5 more messages to the sequence.
For example, you can create a drip campaign by sending a teaser preview as the first message and if the fan doesn’t respond after 3 hours, send a second preview that’s a bit more revealing and so on.
Or, simply add pauses between messages to humanize the automation.
Collections
Think of a collection as different versions of the message. The purpose is to make sure the fan isn't receiving the same message over and over again.
You can add up-to 10 collections to 1 Nudge.
When a message is triggered, 1 of the 10 will be picked and sent at random.
For example, you create the following 2 collections:
Collection | Message 1 | Message 2 |
1 | Welcome back, {name}! | I've missed you! |
2 | Hello {name}! | So glad to see you online! How are you sweetie? |
Each time a fan comes online, they'll receive 1 of the 2 at random. For example:
Monday: Welcome back, {name}! I've missed you!
Tuesday: Hello {name}! So glad to see you online! How are you sweetie?
Nudge is your most powerful asset in grabbing attention. We recommend setting up as many as possible.
Remember: Each collection is one nudge so focus on setting up as many collections as possible.
Auto-unsend settings
Unsend messages
Automatically withdraw free or locked messages within hours &/or minutes of the fan receiving it to avoid looking spammy. This will remove all messages in the sequence. Alternatively, you can manually retract messages from the Message page within 24 hours if automatic settings are not enabled.
Stop message sequence
Once a fan responds, the sequence is broken and a chatter can step in (on by default).
What's next?